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How To Create EPIC Content To Ensure Guest Posting Success

It is likely that at this point, you are planning the creation of your new blog, or you may even already have your own website. But no matter how hard you try, you cannot catch or get more visitors... In both cases, you must be asking yourself what you can do to make your website stand out from the ocean of information that exists on the internet.

Invest in advertising? Change the website design? Hire a marketing guru? ... The list of options can be long, but one, in particular, should be the priority: Epic content. Creating high-quality content is possibly the most powerful tool any website has to attract and keep more active visitors every day.

When you actually write high-quality blog content, which adds value to your so much important users, and it happens to also be original, you really can increase the traffic that enters your blog. This content will improve your web page's positioning and visibility, as it will also definitely help you getting a lot more loyal followers and customers. And if this content goes viral, your website will simply become extremely popular in no time.

You are surely wondering, "what epic content is, why is it important, and how can I create it?" Fortunately, now you are in the right place because we will teach you precisely all that you need in order to create, step by step, the best content for your blog. So let's start!

What is epic content?

Imagine that you are a food fanatic, a foodie (I think they are called that). You love to eat hamburgers, every weekend you go to one restaurant or another trying the hamburgers of each place, in the end, you realize that all the burgers are exactly the same in most places, a piece of meat, a slice of cheese, tomato, lettuce, and the sauce.

However, one day, suddenly, you find a place where they put the hamburger on a special bread, crunchy bacon, pickles, beef, a fried egg, special house sauce, and some potatoes with delicious pepper.

Do you know what that is? An epic burger.

Have you ever read a post and fallen in love with every word you read? Content so good that it has left you feeling that you learned something important and thinking about it during a long time? A post that made you feel the need to share it with everyone you know quickly? Well, that content was definitely epic.

This type of content usually shares precious information with users. After reading it, they will feel the need to share it, save it among their favorite articles, or even link it to other content. All these actions are of great benefit to the blog's ranking in search engines.

Among the characteristics and advantages of this type of content, these are the most important ones:

  • It makes you feel like you are talking to a friend; that is, it is not formal and stiff.
  • It adds value or solutions to your life, making it useful content.
  • It makes you feel like it was written directly for your own consumption.
  • They do not skimp on giving quality explanations on every single crucial point.
  • It motivates you to keep reading it because of the large amount of content that it condenses in one place.
  • It is visually attractive. It does not have large text blocks but uses titles, subtitles, images, lists, and bold, among others, to facilitate reading.
  • The introduction is so powerful that you can't help but keep reading. It makes everything you are going to learn from the article clear from moment one.
  • The writing style is fluid, which keeps you interested in the content until the end.
  • For the most part, they include real data extracted from reliable sources to add more value to the content.

As you can see, high-quality or epic content has a host of benefits for your blog. These benefits include attracting more traffic, maintaining visitor interest, building a stronger community, and becoming a reference for other bloggers.

Without forgetting that your website will be more visible with this type of content for online search engines, and this is your final goal:

Become the white whale that leaps epically over the ocean of trillions and trillions of websites and content created every day, surprising all of the people that happen to be sailing on a cruise, and whose lives will never be the same after this encounter.

How can you create epic content?

For a post to impress your readers, you have several options.

  1. Invent a very fat hoax (Do you remember when it went viral that 5G technology was responsible for the coronavirus?)
  2. Make a fool of yourself with obviously stupid and nonsensical claims (Yep, that's shared).
  3. Create a post with content so good that they think, "How could they have altruistically posted this?"

We keep the third, right?

The idea is that the post you create for your blog is so good and share such valuable information that their initial reaction is, "Wow! I have to share this!" Creating an epic post is a great gateway to the public, so you can get high-quality traffic.

To create epic content, just like to make an epic burger, you must have high-quality ingredients and follow the right steps for its creation.

1) Write directly for your readers, not for search engines

A big mistake that many bloggers make is that they create content that is search engine friendly but completely ignores the reader's needs and interests. While doing this can help, it won't be as effective in effectively ranking you over time as creating content directly for your users.

Suppose you have already identified your niche, and you know what your target audience is looking for. In that case, it is time to write to them in a way that they can understand it. For example, suppose you visit a website about cars. In that case, you are more likely to read an article that explains the details of the new Ferrari design as if it were your car's nerd best friend than one that only talks about technical details as if you were an automotive engineer.

And this happens with all content, although it is essential in some cases that there is a certain formality (depending on the type of audience the content is aimed at). This does not mean that the content should be heavy, or feel too far away for the reader. Clarity, friendliness, and simplicity will always be your best allies when creating content.

In summary, do not get too complicated trying to add a certain number of keywords in the text even if this affects readability or headings where they are not necessary. Write like a human for other humans. Only in this way will you be able to differentiate yourself from the rest of the content creators who represent your competition.

2) Create content that is useful to your readers

Remember these words and memorize them: you must provide valuable content to your readers! The most searched type of content on blogs is guides or advice blogs. This type of content is useful for visitors, helping them solve a specific problem or situation.

Millions of websites make the mistake of writing about anything, or what's even worse, using clickbait to accumulate a certain number of visits at the end of the month. And yes, this works, but only temporarily. The real success of a blog is achieved when users enter this site regularly to consume its content due to its usefulness.

In addition to getting much more interest from users for a longer time, this content variety also has the advantage of being usually "evergreen," which means that remains useful for much longer.

For example, suppose you write about political news. In that case, the interest in this content will disappear after a few days or hours. However, if you write an article with tips on how to fix a water leak in your home, it will undoubtedly last for many years.

The posts that respond directly to the doubts and concerns of your readers base, in a clear way, so that they can actually reach their goal faster will make your content very valuable and shared through the internet.

It is also vital that the content you create is complete. Nothing bothers users more than getting half solutions and then trying to sell you a product or service in order to get the rest of the information.

3) Take care of the visual aspect of your article.

The difference will always be in the small details, and in the chaos of epic content, the details are everything. While it is true that search engines give greater importance and relevance to long content, this does not mean that you should create long and tedious articles.

If you have paid attention to this article, you may have noticed that we have used a series of visual elements to facilitate your reading process. If you use them properly, no matter how long your article is, it will not be heavy for your users to read.

Here you have some extremely useful tips that will be useful to help your article's readability:

  • Avoid long paragraphs as much as possible: Paragraphs should never exceed five lines. In fact, it is recommended that they stay around the three lines.
  • Smart use of headings: Headings allow you to divide the text properly, plus they also help to organize the content properly.
  • Images: Images are extremely useful as references. Images will add a lot more value to your content, and will also make the reading process more attractive and exciting.
  • Tables: Depending on the design of the blog, there will be the possibility of adding an information box. This tool will allow you to show key points of the topic.
  • Lists: Lists allow you to break the text's monotony and explain key concepts in a more timely manner. Visually they are very attractive and are a potent tool in any article, as long as it is used properly.
  • Introduction and conclusion: In the case of the introduction, it will help you capture the attention of your readers quickly, in addition to helping you get into the subject quickly. This introduction should be compelling to the reader. The conclusion will help you summarize the essential points or learnings obtained in the text and allow you to add a final thought or even a call-to-action (for example, a question to the readers ).
  • Bold and italic: These text formats will help you both to emphasize a word or phrase that is important to highlight in the text or to identify a personal opinion.

As you can see, if you take these tips into account and make use of these visual elements, your readers are much more likely to stay interested in reading your articles for longer. Besides, you can have greater certainty that users will remember you in the future and share this content on their networks, helping you get more visits.

Just one epic article is not enough

In addition to these tips, you should also work on your writing style, research your niche's interests, keywords to use, and others. However, with these tips, you can do a great job of creating excellent quality articles for your web page.

Of course, remember that a single article is not enough to be relevant over time. You will actually need to write and create high-quality blog content regularly. Discipline is your best ally when catapulting your blog to the lands of success.

In any case, you should always consider the interests of your readers and their needs and provide them with high-value content from the first line. This way, they'll always come back to your blog for more servings of epic content burgers with fries on the side.

9 Expert Tips To Get Your Guest Posts Accepted

Guest posting has long been a viable strategy for growing your blog or online business.

In this article, you'll learn 9 helpful, actionable tips to ensure your guest posts are accepted. Among other things, you'll learn:

  • how the "lede" can make or break your guest posting success
  • how to write a compelling introduction that pulls your readers in
  • how to go above and beyond to get your guest post accepted
  • how to secure tonnes of guest posting spots
  • and more! 

So let's dive in.

#1. Research your target website

Find out everything you can about your prospective guest blog.

This includes;

  • Understand their target audience
  • What content would likely resonate with their audience
  • Understand the blog's tone and style of blogging.

It's important to write in a tone that's familiar to the blog's audience. Also, you'll do well to research other guest posts on the website and find out how to replicate successful guest posts.

#2. Follow guest posting guidelines 

Most bloggers or editors put out guidelines to make the guest blogging process easy and straightforward. The fastest way to get your guest post accepted is by strictly following the blog's guest posting guidelines.

You can always send a message to the blog owner to clarify the guest posting bits you don't understand. Nevertheless, it helps to follow the guest posting guidelines to the "T" if you want your post to be accepted.

#3. Write killer blog content.

Even though your post should be entirely focused on the audience, you should aim to impress the blog owner or editor. Your guest post should be useful, unique, and engaging. Craft a blog post that can hardly be replicated on the web.

Fresh content stands out. A fresh perspective helps improve the blog's click-through rate and also helps you win admirers.

More than this, you should look to provide actionable, step-by-step guides in your content. Make your guest content stand out by providing new, unique, and practical tips.

#4. Make your guest post easy to read

There's no value in crafting the best guest post if people don't read it. Get more readers to read your post by making it easy to skim. With an ever-increasing attention deficit, it's important to make your post easily digestible.

Make your post visually appealing to readers; arrange the content into sections, use headings and subheadings to break up the content. Be sure to provide plenty of white spaces, use numbering and bullet lists. Write short sentences and paragraphs. And use simple words to appeal to a wider audience.

#5. Add graphics and images to your guest post

Adding graphics and images increases the visual appeal of the post. Content marketing and blogging data consistently show that videos, graphics, and images help boost blog content engagement.

Adding meaningful videos, images, graphics, infographics, slides, or GiFs to your content to boost its visual appeal can give you a huge leg up and increase your chances of getting accepted.

#6. Identify a conversational topic

Many guest bloggers make the mistake of choosing to create content on topics no one cares about. Carrying out extensive research is crucial for your guest blogging efforts. Apart from researching the best keywords for your post, compile a list of topics your target audience cares about.

For example, if you are a beginner at guest posting, you'll likely want to know expert tips for guest posting. And since bloggers are divided on the usefulness of guest posts, this blog post adds to the ongoing conversation.

Once you find a topic that suits the blog audience, find supporting arguments with compelling proof to make your post fresh and outstanding.

#7. Start with a compelling "lede"

A lede or introduction in blog content is the first sentence. It is designed to get visitors to read the next sentence of your post. You probably already know this.

A compelling short introduction is crucial when crafting a guest post. Since you are looking to make an impression, your lede must be inviting and grab visitors' attention - nudging them further down the rabbit hole.

Here are some introduction writing tips:

  • Don't waste people's time, be sure to state what people can gain by reading the article within the first two sentences.
  • Don't start the intro with "BS common-knowledge." For example: "losing weight is difficult, and it's easy to get confused in the many different diets." This is obvious. Instead, start with "In this post, you'll learn how to use the XYZ strategy to lose weight from even your most problematic areas, without starving!." It's important to respect your readers' time and get straight to the benefits of reading your post.
  •  Promise your reader they'll get what they are looking for by reading your post to the end. By clearly stating the benefit of reading the article, your readers have an incentive to keep reading your post.
  • Be creative - write something unexpected that grabs readers' attention.

#8. Go above and beyond to provide value

Create internal links and recommend other blog posts from the website;

include stats, research data, and relevant links to provide as much value as you can to the blog readers.

Make sure your guest post goes with the general theme of the blog. Be sure to optimize your post for SEO, use focus keywords and cleverly add internal links to the blogger's content - past articles and blog posts. This shows you are an avid blog reader. And you are familiar with the type of content they publish.

#9. Carry out multiple edits on Your guest post 

Perhaps, the most obvious. Your writing needs to be top-notch. Remember, you are not writing for your audience, you're writing for a different blogger's audience - you need to double your effort to please.

This means scrutinizing your work to make sure it shines. Before submitting your post, check for grammar and spelling issues. Edit and rewrite sentences to make your post easy and fun to read.


Guest posting is a fantastic way to build authority in your industry and also drive traffic to your website. But you must do it the right way to win.

By following these expert tips, you can set yourself up for guest posting success:

  • Research your guess hosting website
  • Follow the guest posting outlines
  • Write killer blog content
  • Make your post easy to read
  • Add graphics and images to your guest post
  • Identify a conversational topic
  • Start with a compelling, short introduction or lede
  • Be helpful; go above and beyond
  • Carry out multiple edits on our guest post

Finally, keep your audience the main focus of your post. When your post solves a genuine need of your audience, your post becomes valuable and increase the chances of getting your guest post accepted.